MESSAGE FROM PRESIDENT OF DAI ICHI GROUP
DAI ICHI GROUP OF COMPANIES founded in Tokyo – Japan, with the aim of commercializing vehicles to various countries of the world. Japanese automobile brands are very well known throughout the world due to their high quality standards durability and valuable equipment. So this well-known repute of Japanese brands made it very easy for us to establish our business in several parts of the world like Russia, Dubai, Sri Lanka, New Zealand, Chile, Bolivia, Costa Rica, and Peru.
Our business relation with Peru established in mid-90s, at that time the Peru government set out policies to renew the fleet of the country that had an average age of over 20 years. So under these policies the government established special trade zones and workshops where the wheel steering could be changed from right to left side. So the vehicle could be compatible with Peruvian transit system.
As the Peruvian people knew very well about the high quality standards of Japanese local products so they received these vehicles like hot cakes. So in little time we faced a huge demand for our vehicles.
In order to meet this demand we started to work with
charted ships direct from Japan to Peruvian port ILO city. Due to good quality and very competitive prices the public preferred these vehicles.
This activity created a fair competition with brand new vehicles and forced them to decrease the prices.
We established our workshops in the city of TACNA and MATARANI and invested millions of US$ in order to equipped these workshops and establish a network of showrooms in several cities of Peru like Tacna, Matarani, Arequipa, Chiclayo and capital city of Lima. We are the only company which established 1st time in house financing. It was our motive to reach to the most needy people. Who dream for a car but due to complicated financing cannot buy. We started this financing without any type of guarantee or mortgage. All this allowed us to contribute with the economy of Peru by creating thousands of jobs and paying millions of US$ as taxes. Keeping in view the future and demand of business from 2012 we decided to introduce the established brand new Chinese automobile brands under the umbrella of DAI ICHI group and we are consolidating successfully in the Peruvian market.